Market Activation Lead, Birmingham

The role

You will oversee the local growth and activation strategy for the Birmingham location. You will build relationships with members, influencers, partners, and the community to serve B2C and B2B objectives.

What you will do

• Establish Neko as a visible and trusted presence in Birmingham
• Build and maintain a network of local influencers, partners, and community stakeholders
• Deliver a pipeline of bookings through local growth initiatives
• Launch and run a calendar of B2C events, activations, and partnerships
• Support the B2B UK Lead in B2B events, activations, and partnerships
• Develop internal ways of working with clinical, operations, and marketing teams
• Establish reporting and insight into local performance metrics
• Build a local brand presence to drive trust and demand
• Create the playbook for city activation for global rollout

Required qualifications

• 3-5+ years experience in community management, marketing, events, and/or partnerships
• Strong existing network within the Birmingham community, including influencers, local partners, and key stakeholders
• Experience managing multiple stakeholders and projects simultaneously
• Commercially minded with strong organizational skills
• Passion for startups and community-building
• Comfortable working in a fast-paced environment
• Excellent written and verbal communication skills

About the company

Neko is redefining what prevention means by making data-driven, preventative care accessible. The company uses proprietary technology and direct clinical care to deliver personalised insights.