Director, Product PR

US-CA-Menlo Park. Posted 10 days ago

The role

The Director of Product PR will own the global Product PR function and shape Snowflake's AI narrative. This role involves driving communications across the product portfolio, leading executive communications, and managing integrated campaigns.

What you will do

Shape Snowflake's AI narrative and drive communications across the end-to-end product portfolio.
Lead PR for product launches, AI-native partnerships, and customer success.
Lead communications strategy for product executives including messaging for media interviews and thought leadership.
Develop strategic messaging, keynote narratives, and social content for product leadership.
Lead communications campaign management for highest-priority initiatives.
Expand media footprint across podcasts and Substack.
Create high-impact, non-traditional journalist experiences.
Lead communications for major events including Snowflake Summit, BUILD/Expedition, and Snowflake World Tour.
Manage, mentor, and inspire a team of PR professionals.
Build and optimize AI-powered workflows for PR operations.

Required qualifications

10+ years of experience in public relations, corporate communications, or a related field.
Deep expertise in B2B technology and enterprise SaaS.
Demonstrated people management experience leading high-performing PR and communications teams.
Proven track record of owning global Product PR functions and launching complex technical products.
Experience working directly with C-suite executives on strategic communications and keynote development.
Deep expertise in crisis and issues communications.
Exceptional writing and storytelling skills.
Modernized approach to media relations with experience in new media like Substack and podcasts.
Experience managing integrated PR for massive-scale tier-one flagship events and global corporate campaigns.
Natural curiosity about AI and automation with experience building AI-assisted workflows.
A bias for action and a builder mentality.
BA/BS degree or equivalent experience.

About the company

Snowflake is powering the era of the agentic enterprise. The company is growing fast and scaling its team to enable and accelerate growth.