Field Marketing Manager - West

The role

You will support the West Enterprise Acquisition Sales Team by developing and managing field-based demand generation programs and event campaigns. You will collaborate with sales, sales development, and campaign marketing teams to build awareness and drive leads.

What you will do

• Develop and execute regional field marketing programs and events to drive pipeline and support sales objectives.
• Plan and manage end-to-end execution of field events including customer events, executive programs, and webinars.
• Partner with Sales leadership to align field marketing strategies with regional business priorities.
• Collaborate with Alliances, Partner Marketing, and cross-functional teams for strategic sponsorships.
• Manage event logistics, vendor relationships, budgets, inventory, staffing, and onsite execution.
• Create and execute event promotion and follow-up strategies.
• Establish event goals and success metrics and report on pipeline contribution and ROI.
• Manage and maintain the regional field marketing budget.
• Build relationships with internal stakeholders, external partners, and vendors.
• Develop creative marketing programs and event strategies.

Required qualifications

• 2-3 years of B2B field marketing experience supporting acquisition and net-new logo motions.
• Knowledge of using marketing tools like Marketo, Salesforce, wordpress.
• Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps).
• Bachelor’s Degree in Marketing, Communications, or similar field.
• General verbal and written communication skills.
• Proven success in managing field marketing programs and relationships with large enterprise sales organizations.
• Strong project management, time management, and execution skills.
• Strong organizational skills and ability to anticipate the needs of sales.
• Ability to maintain an optimistic, approachable, and self-starter attitude.
• Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
• Able to work independently and dedicate a minimum of 40 hours/week.
• Must be legally authorized to work in the United States without restriction.

About the company

Snowflake Inc. is powering the era of the agentic enterprise. The company is growing fast and scaling its team to enable and accelerate growth.