Sierra
Marketing Operations & Analytics Lead
San Francisco, CA. Posted 5 months ago
The role
You will own the measurement infrastructure connecting marketing programs to pipeline and revenue. You will also manage operational processes to make the marketing engine run efficiently and at scale.
What you will do
- Design and own the marketing attribution framework.
- Partner with Marketing and Sales to analyze pipeline generation.
- Build and maintain core performance dashboards.
- Develop data-driven ICP scoring and account prioritization models.
- Design A/B and multivariate tests across marketing channels.
- Define and maintain lead scoring models, MQL thresholds, and routing logic.
- Own operational infrastructure for email programs, landing page workflows, event lead capture, and list management.
- Serve as the analytical and operational bridge between Marketing, GTM Ops, Finance, and Sales leadership.
Required qualifications
- 12+ years spanning marketing analytics and marketing operations
- Deep expertise in attribution modeling, multi-touch funnel analysis, and pipeline/revenue measurement in long, multi-stage enterprise sales cycles
- Hands-on martech stack experience including marketing automation (Marketo, HubSpot, or similar), Salesforce, lead routing, and third-party enrichment tools
- Strong SQL skills
- Fluency working with large datasets in modern data stacks (ClickHouse, Snowflake, BigQuery, or similar)
- Proven ability to translate complex analyses into clear narratives for non-technical stakeholders, including C-suite executives
- High attention to detail
Benefits
- Flexible (unlimited) paid time off
- Medical, dental, and vision benefits for you and your family
- Life insurance and disability benefits
- Retirement plan dependent on country of employment
- Parental leave
- Fertility and family building benefits
- Lunch, delicious snacks and coffee when working onsite
- Discretionary benefit stipend
- Free alphorn lessons
- Equity plans for eligible full-time employees
About the company
Sierra is a platform for customer-facing AI agents working with brands like The GAP, Rocket Mortgage, SoFi, Sutter Health, and SoftBank. The company is primarily in-person based in San Francisco.