Digital Marketing & Campaigns Lead

The role

You will build and lead a function that turns business priorities into measurable, integrated marketing programs. You will own the global campaign portfolio across digital and offline channels to create pipeline and support customer expansion.

What you will do

• Build an integrated, full-funnel campaign portfolio.
• Translate company priorities into programs for acquisition, deal acceleration, and customer expansion.
• Orchestrate always-on account-based marketing for high-priority accounts.
• Set pipeline targets and manage budgets.
• Partner with operations on attribution, forecasting, reporting, and lead flow.
• Establish campaign planning, briefing, quality assurance, launch, and optimization rhythms.
• Hire, coach, and develop a team of digital marketing and campaigns professionals.
• Embed AI and automation across research, audience development, content adaptation, experimentation, and reporting.

Required qualifications

• 12+ years of digital marketing, integrated campaigns, or demand generation experience.
• Proven record of building and leading teams responsible for pipeline targets, substantial marketing investments, and global campaign portfolios.
• Deep experience with complex, sales-led enterprise motions, including named accounts, long sales cycles, multi-stakeholder buying committees, and both new-logo and expansion programs.
• Experience creating global strategies that allow for meaningful regional and market-level adaptation.
• Strong data fluency, including attribution, forecasting, experimentation, funnel analysis, and translating performance into clear investment recommendations.
• Ability to move between executive-level strategy and detailed campaign decisions.
• Strong cross-functional leadership and executive communication skills.
• Practical fluency with AI-powered marketing tools.

Nice to have

• Experience building an integrated marketing function at a fast growing enterprise SaaS or AI company.
• A track record of creating industry specific campaigns that engage senior executives and drive measurable pipeline within priority accounts.
• Experience expanding marketing programs internationally.

Benefits

• Flexible (unlimited) paid time off
• Medical, dental, and vision benefits for you and your family
• Life insurance and disability benefits
• Retirement plan dependent on country of employment
• Parental leave
• Fertility and family building benefits
• Lunch, as well as delicious snacks and coffee when working onsite
• Discretionary benefit stipend
• Free alphorn lessons
• Equity plans for eligible full-time employees

About the company

Sierra is the leading platform for customer-facing AI agents, working with brands to transform how they serve customers and grow businesses. The company is primarily an in-person company based in San Francisco.